Original Event Date:
May 28, 2024
Duration: 60 Minutes
Language: English
Webinar Help?
EMEAWebinars@ra.rockwell.com
In the rapidly evolving landscape of digital marketing, Account-Based Marketing (ABM) has emerged as a key strategy for companies looking to align sales and marketing efforts towards high-value accounts. Because when it comes to true value, it's not about the many who might benefit, but the few who will.
Together with Transmission Agency, a leader in ABM services, we invite you to an exclusive webinar tailored for our EMEA partner channel network. This session is designed to empower you with cutting-edge strategies, tools, and insights to harness the full potential of ABM with your customers. Every account is a story waiting to be told.
Key Topics:
- ABM Fundamentals: Understanding the core principles of ABM and its importance in the B2B marketing landscape.
- ABM Framework: Building an ABM framework that uses the right blend of 1:1, 1:few and 1:many across key accounts
- Strategic Alignment: How to align your sales and marketing teams under a unified ABM strategy to target high-value accounts effectively.
- Customized Content: Crafting personalized marketing messages and content strategies to engage key stakeholders within targeted accounts.
- Technology and Tools: An overview of the latest ABM technologies and tools that can streamline your marketing efforts and enhance campaign performance.
- Success Stories: Real-world examples, demonstrating successful ABM strategies and their impact on business growth.
- Q&A Session: An open forum for participants to ask questions and gain insights from our ABM specialists.