Join us for the next insightful session in our Marketing Essentials webinar series, titled Event evaluation process: How to select the right events to achieve your business objectives. This webinar is designed to guide you through the intricacies of aligning your event strategy with your overarching business goals, ensuring every event you invest in contributes to your success.
Presented by Aline Istas, the Acting Events Manager EMEA at Rockwell Automation, this webinar promises to leverage her extensive experience of 20 years in the field. Aline is recognized as an events expert among Rockwell Automation’s extensive network of partners, bringing a wealth of knowledge and strategic insight into event planning and evaluation.
In this detailed webinar, you will learn about:
- The Importance of Event Evaluation: Understanding how to select events that align with your business objectives.
- Goal Setting and Business Alignment: Tips on setting clear goals and ensuring they are in line with your business objectives.
- Event Types and Deliverables: Identifying different event types and their specific deliverables, and how to match them with your desired outcomes.
- Business Objectives and Event Selection: Strategies for selecting the right events based on your business objectives to maximize ROI.
This session is essential for anyone looking to refine their event selection process and align it more closely with business strategies for better outcomes and ROI.