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Original Event Date:
November 28, 2023
Duration: 60 Minutes
Language: English
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EMEAWebinars@ra.rockwell.com
Join the second episode of our marketing-focused webinar series, this time covering everything you need to know about the B2B buyer journey, hosted by Forrester, a global independent research and advisory firm.
As B2B buyer expectations evolve, understanding their personas and where they currently stand in their journey will help you to tailor content to fulfil their needs and win more business.
In this webinar you’ll find out how to:
- Define buyer roles
- Understand their unique challenges
- Identify where they are in their purchase journey
- Provide the right content at the right time