Innovators in Industrial Automation Convene in Houston for 22nd Annual Automation Fair Event

Rockwell Automation event brings together industry leaders showcasing solutions that enable a connected enterprise

HOUSTON, Nov. 13, 2013 — Houston became the hub of the automation world today when more than 9,700 manufacturing and industrial professionals gathered for the first day of the Automation Fair event, hosted by Rockwell Automation and its PartnerNetwork members. Held at the George R. Brown Convention Center, the two-day event has attracted manufacturing and process business leaders, industry analysts, and technology and service providers from the industrial sector who are eager to capitalize on the most promising trends in automation and process control. This year’s 22nd annual event also marks the 110th anniversary of the founding of Allen-Bradley, the flagship brand of automation equipment from Rockwell Automation.

"The Automation Fair event offers a wealth of learning and networking opportunities that demonstrate the latest in process and discrete control technologies," said Keith Nosbusch, chairman and CEO, Rockwell Automation. "By showing how attendees can converge automation and information into one connected enterprise, the event enables customers to improve their business profitability, help optimize their plants, and make their operations cleaner, safer, more secure and more energy-efficient."

The weeklong series of activities continues tomorrow and includes hands-on labs, demonstration workshops, technical sessions, industry forums and more than 100 exhibitors showcasing cutting-edge products and solutions.

Arriving early in Houston, attendees of the Process Solutions User Group meeting on Nov. 11 and 12 heard best practices and discovered solutions to improve their processes and create new revenue. Rick Esker, senior director, Industry Solutions Group at Cisco, shared how companies can balance big data and industrial security. Industry experts from Endress + Hauser, Acuite and Rockwell Automation shared the latest technology trends affecting the connected enterprise for instrumentation, human-machine interface, and production information, and how they can help drive performance.

Also on Nov.12, leading industry analysts and journalists joined Rockwell Automation for the half-day global media forum Automation Perspectives, focusing on the theme of "Leveraging Technology to Transcend Industrial Business Barriers." Keith Nosbusch of Rockwell Automation gave the keynote address. He discussed how the adoption of standard IP-based Ethernet is revolutionizing industry and enabling truly connected enterprises – leading to sustainable competitive differentiation with optimized plants and supply networks.Process professionals were invited to hear more than 16 educational sessions and to offer valued input on the prioritization of future developments to the PlantPAx process automation system from Rockwell Automation. Attendees from 31 customer companies – in industries ranging from life sciences to oil and gas – discussed their experiences using the PlantPAx system and other process solutions.

About the Rockwell Automation PartnerNetwork Program Following Nosbusch, industry leaders discussed the risks and rewards of this connectivity. Attendees learned about the importance of protecting industrial control and SCADA systems, and key elements in implementing an effective security strategy. A second group of speakers then discussed the unprecedented transformation of the global energy landscape, and how innovations in automation, intelligent motor control, remote services and delivery expertise in turnkey solutions are helping improve asset management in energy industries.

The Rockwell Automation PartnerNetwork program offers global manufacturers access to a collaborative network of companies mutually focused on developing, implementing and supporting best-in-breed solutions to achieve plantwide optimization, improve machine performance, and meet sustainability objectives.

Rockwell Automation Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.

• Automation Fair website:
  http://psug.rockwellautomation.com

• Automation Fair online pressroom:
  http://www.rockwellautomation.com/events/automationfair/press/

• Automation Perspectives:
  http://www.rockwellautomation.com/rockwellautomation/events/automation-fair/press/overview.page?%23/tab2#/tab2

• Process Solutions User Group:
  http://psug.rockwellautomation.com

• Automation Fair photo:
  http://flic.kr/p/hwmhVb

Media contacts:
Rebecca Archibald
Rockwell Automation
414.382.1363
rkarchibald@ra.rockwell.com

Dani Litt
PadillaCRT
612.455.1726
dani.litt@padillacrt.com

Allen-Bradley, Automation Fair, LISTEN. THINK. SOLVE. PartnerNetwork and PlantPAx are trademarks of Rockwell Automation Inc.

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