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Trade Show

Tire Technology Expo 2025

4 - 6 March 2025 | Hannover, Germany
Booth #9044 | Hall 21
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Rockwell Automation specialists team at Tire Technology EXPO
Tire Technology Expo 2025 Logo

Meet us at the Tire Technology Expo 2025 on the Booth #9044 | Hall 21 and experience the tire industry's transformative journey!

As the world's leading industrial automation and digital transformation company, Rockwell Automation is excited to be part of the 25th Tire Technology Expo. 

Tire Technology Expo remains the tire industry's essential annual event, gathering a global community of scientists, engineers, academics and professionals to share knowledge, learn about the latest industry developments, see new products, and shape the future of tire manufacturing and design.

For this edition, we've moved to a more central location, right next to the brand-new Lounge area in the Hall 21. It's the perfect spot for networking, relaxation, and focused discussions in our executive meeting room.

Book a meeting

Our team of specialists will be on hand to answer your questions and provide insights on:

  • Modern Tire Production with MES
  • AI-Driven Downtime Reduction from Kalypso
  • Digital Thread & Future Digital Tire Passport (EUDR Requirements)
  • Energy-Efficient Manufacturing
  • Autonomous Mobile Robots (AMRs) from OTTO Motors
  • Asset Management and Sustainability

Whether you're a machine builder, a customer, or an end-user, we can help you:

  • Optimize your operations
  • Increase efficiency
  • Reduce costs
  • Stay ahead of the competition

What you can expect at our presentations

Join Rockwell Automation for two insightful talks at the Expo

Peter Mair
Peter Mair
Principal, Director EMEA Auto & Tire, EV, Rockwell Automation
Peter has 25 + years of experience in the Automotive supply chain and production machinery gained in Germany, Japan and France. After working at Top 10 automotive Tier1 suppliers he concentrated his activities in the Product Life Cycle Management and Industry 4.0 area. He helps customers to identify and adopt new business needs such as sustainable development goals (SDG) during their digital transformation. He understands the need of interoperability and the right fit of Process, Methods and Tools as key for successful collaboration in a connected enterprise environment.

Date: Tuesday, 4 March 2025, 4:00 – 4:25 PM

Session: Innovations and best practices for manufacturing & inspection - AI, Industry 4.0 sustainability and more - Day 1

Topic: Digital Thread for smarter tire product design and sustainable manufacturing

The digital thread is the foundation of a connected enterprise that unites and integrates information technology (IT) and operational technology (OT) over the entire tire lifecycle (including the future digital tire passport). Peter Mair, principal consultant, will show, based on an integrated open IT/OT Enterprise Architecture example, how tire makers can effectively manage sustainability, compliance, product design and manufacturing complexity in a continuously evolving market environment. With the right orchestration of enterprise and expert SW, technology bricks such as digital twin, AR/VR and AI, organizations can better drive their business goals.

Kathryn Houk
Kathryn Houk
Industry Leader, Tire & Rubber, Rockwell Automation
Kathryn spearheads the Tire & Rubber industry vertical at Rockwell Automation. Her extensive background, spanning Manufacturing Operations, Digital Transformation, Capital Procurement, and Supply Chain, incorporates over 10 years of focused experience within the tire manufacturing sector. Over the course of her career, Kathryn has evolved into an industry leader, demonstrating a keen understanding of the unique challenges of tire manufacturing. Her journey has been marked by a commitment to innovation and technological advancement, playing a key role in steering tire manufacturers and machine builders through their digital transformation journeys.​

Date: Thursday, 6 March 2025, 9:00 – 9:25 AM

Session: Innovations and best practices for manufacturing & inspection - AI, Industry 4.0 sustainability and more - Day 3

Topic: Operational excellence and sustainability: Asset management in industry 4.0

Effective asset management is crucial for driving manufacturing operational excellence, mitigating risks, and advancing sustainability initiatives. Join Kathryn Houk, Rockwell Automation’s Tire Industry Leader, to explore how a strategic, data-driven approach to asset management can unlock significant benefits for tire manufacturers in the Industry 4.0 era. Through real-world case studies and tire industry best practices, this session will equip attendees with the insights and strategies needed to transform their asset management approach and unlock the full potential of their manufacturing operations.

Main Image
Hannover City Center - Germany

Location

Deutsche Messe

Messegelände
30521 Hannover
Germany

See the map

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Visit official website: www.tiretechnology-expo.com

Get in touch to arrange an executive meeting at our booth

Sign up for the Tire Technology Expo today, and book a time slot for a dedicated meeting at our booth with our smart manufacturing specialists.

Book a meeting
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