News and Events

Automation Fair On Demand is available until June 2021 and showcases the newest products, solutions, and services in industrial automation and digital transformation:

Virtual Tours: The Rockwell Automation Experience

• The Rockwell Automation Experience enables participants to virtually tour three newly designed spaces at the Rockwell Automation Milwaukee headquarters: Digital Engineering Hall, Digital Thread Experience, and Products & Technology Showcase.

• The Digital Engineering Hall tour features machine design, operations, and maintenance, with an end-to-end demonstration of a digital engineering project.

• The Digital Thread Experience uses a real-world example to help attendees visualize moving from siloed operations to a digitally connected enterprise.

• The Products & Technology Showcase features the latest Rockwell Automation innovations in control, information and lifecycle services. After each tour, participants can discuss products and technology with Rockwell Automation experts.

Bold Conversations

• Beyond updates on industrial automation, a segment of the event was dedicated towards tackling broader industry and societal issues, with Rockwell Automation executives sharing personal experiences and thought leadership on addressing these subjects

• Topics discussed include: Inclusive Leadership During the Time of the Pandemic, Equity in Early STEM Education, Combatting Microaggressions in the Workplace, Inclusive Workplaces in a Divisive World, and more.

Other highlights of the event included keynote Perspectives into YOUR next, DX Strategists and Product and Technology Sessions. To attend Automation Fair At Home On-Demand, free online registration is required here.

Rockwell Automation Announces Key Additions to Leadership Team

Rockwell Automation has recently announced new additions to its leadership team as detailed below:

Scott Genereux
Senior vice president and chief revenue officer 

Genereux joins Rockwell Automation with more than two decades of sales and management leadership experience. Most recently, he served as executive vice president for Worldwide Field Operations and chief revenue officer for Veritas Technologies, a leading provider of cloud data management solutions. Prior to that, he led sales and strategy for Oracle Corporation’s cloud infrastructure business. Genereux’s career also includes senior sales and marketing positions with QLogic, Data Direct Networks, and Hitachi Data Systems.

Brian Shepherd
Senior vice president, Software and Control 

He brings extensive experience in leading strategy definition and end-to-end development of software solutions for manufacturing companies. Shepherd most recently served as president, Production Software and Smart Factory, for Hexagon AB. Before that, he worked in a variety of senior leadership roles at PTC, including executive vice president and general manager of PTC’s Enterprise Software segments. He has strong technical expertise in design, simulation, manufacturing planning and execution, as well as process and quality data analytics.

Nicholas Gangestad
Senior vice president and chief financial officer 

Before his promotion to CFO in 2014, Gangestad served as 3M’s chief accounting officer, corporate controller, and also held global financial management roles overseeing teams and developing talent in Canada, Latin America, and Asia Pacific.

Bobby Griffin
Vice president, Human Resources, and Chief Diversity, Equity and Inclusion Officer

Griffin brings a strong, career-long track record for raising diversity and inclusion awareness, improving organizational culture, and building inclusive leadership capabilities in ways that also improve business outcomes.