In all instances that we share personal data with the third parties mentioned above, who process your personal data on our behalf (personal data processor), we take commercially reasonable steps to implement contractual safeguards that:
- Impose obligations on the third parties (and their subcontractors) to protect your personal data and keep it secure and confidential;
- Prevent the third parties (and their subcontractors) from collecting, using, or disclosing your personal data for any purpose other than to perform such functions for us or on our behalf and in accordance with applicable privacy laws and our instructions;
- Prohibit the third parties (and their subcontractors) from keeping this information longer than is needed; and
- Require the third parties to report to us within a reasonable period of time any data breach incident leading to the accidental or unlawful theft, loss, disclosure of, or access to personal data.
We also may offer certain services where you can post information on a Site, which will then be available to other visitors of the Site. Examples are discussion forums and comments on blogs. When you post, basic information identifying you as the poster will be made available to other visitors together with your posted information. This information includes your name or alias, and, where relevant, may include other information such as your country, the name of the company or organization you work with, and any other information that you provide. We are not responsible in any respect for the personal data and other information you may choose to submit thereon. We do not verify the information that is posted and cannot be held liable for any inaccurate, incomplete, unauthorized, illegal, and/or inappropriate postings. We may also display statistical, reputational, and other similar information, for example the number of forum posts you have posted or how useful other visitors have rated your posts. For details, please see the help pages for each service.
Aggregating and/or Anonymizing Information
The information we collect can help improve our offerings. Therefore, in order to use the data without identifying you or any other user of the Sites or Products and Services, we will sometimes “aggregate”, “pseudonymize” and/or “anonymize” personal data we receive. Aggregated, pseudonymized or anonymized personal data does not personally identify you or any other User, but it still provides information that can be useful in analyzing and assessing our offerings, such as performing statistical analysis and administration, analyzing of trends, tailoring products and services to customer needs, assessing risk, and analyzing the costs and charges of our products, services, and solutions.
Our Use of Cookies and Similar Technologies to Collect Information from You
What are Cookies?
A cookie is a small text file that is downloaded to your computer’s hard drive or stored in your web browser’s memory when you visit a website, including our Sites. Cookies help us understand which information and business interests you may have. Cookies also help us improve the performance of our Sites and your experience using them by, for instance, allowing us to remember your preference settings and to track trends and patterns in how visitors navigate our Sites.
What Cookies or Similar Technologies Do We Use?
Our Sites, like many other websites, use several types of cookies:
- “first party” cookies, which are those that our Sites place with your web browser;
- “third party” cookies, which are those that other third parties’ websites have placed;
- “session” cookies, which are used during the time you are visiting one of our Sites and expire when you close your web browser;
- “persistent” or “permanent” cookies, which remain stored in your web browser even after you have closed the browser and allow us to remember your preferences or actions from your previous visits to our Sites; and
- “pixels,” “web beacons,” “scripts,” “trackers,” and other similar technologies, which act similarly to cookies.
We use these different types of cookies for various purposes, which generally fall into four categories:
| Strictly Necessary Cookies |
These cookies enable you to move around our Sites and use its features. These cookies do not gather information about you or remember where you have been when you are browsing our Sites. |
| Analytical Cookies |
These cookies collect information about how you and other visitors use our Sites, such as how they get to our Sites, how often they visit, and which parts of the Sites they use. We use this information to improve the capabilities of our Sites and ensure that it meets all users’ needs |
| Functionality Cookies |
These cookies allow us to store information about the choices you make when you visit our Site and deliver more enhanced personalized content. For example, functionality cookies show when you are logged in to our website and help us remember your user preferences. |
| Targeting Cookies |
These cookies collect information about you that is used to deliver advertisements that are more relevant to you and your interests. |
Our Sites, Products and Services, and emails may also contain small, clear graphic images known as “web beacons” or “pixels”—either alone or in conjunction with cookies—to compile information about visitors’ and contacts’ usage. Web beacons/pixels are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you view a website or open a marketing email. Information collected using these technologies may be associated with your e-mail address or account.
Our Sites, Products and Services, and emails may also include “widgets” which are interactive mini-programs that run on websites and other resources to provide specific services from another company (for example, links to bookmarked sites), along with buttons or other tools that link to other companies' services (for example, a “like" button or third-party map). The widget, button, or tool may collect and automatically send personal data—such as your e-mail address, browser information, or IP Address—to a third party. Cookies may also be set or used by the widgets, buttons, or tools to enable them to function properly or for other purposes, which may include advertising. Information collected or used by a widget, button, or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.
How Can You Set or Change Your Cookies Preferences?
On our Sites, you can configure which cookies your browser shares with us.
The “help” feature on most browsers will tell you how to stop your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on settings or visiting the website of its manufacturer. For more information about cookies, please visit: www.allaboutcookies.org. You may be able to stop certain targeted advertising by taking the steps described at https://optout.networkadvertising.org/?c=1 or http://optout.aboutads.info/. Some of the most common methods of targeting rely on technologies from Facebook, Google, and Microsoft, which you may be able to configure at the following websites:
You may also deactivate cookies in commonly used browsers. See instructions in these links:
For information about making choices with regard to digital advertising, please visit:
We utilize Google Analytics to understand how visitors are using our Site. You may opt out of Google Analytics here: Google Analytics Opt-out Link.
Direct MarketingAs noted above, we may wish to provide you with information about existing and new products, services, solutions, about webinars, seminars, trade fairs, and other events, and about promotions and offers, which may be of interest to you. We may also invite you to take part in market research or request feedback on our products, services, and solutions. This communication may occur by email or telephone (telemarketing).
We will obtain your consent for direct marketing through opt-in where we are required to do so in accordance with applicable laws and will keep track of your consent(s).
We will ensure that any direct marketing or market research that you receive or are contacted about by e-mail will provide a simple means for you to withdraw from such further e-mail communication. For example, we may provide you with an ‘unsubscribe’ link in emails, or an email address where you can send an opt-out request. You can also change your preferences at any time by visiting our Communications Preference Center.
In the event you unsubscribe or change your communication preferences, we would not necessarily remove all your personal data from our database(s) but would instead note and respect your changed direct marketing preferences. If you, instead, would like us to remove all your personal data from our database(s), you can send a request to [PRIVACY EMAIL BOX].
Obtaining Your Consent for Communications
You may gain a lot of information about our products, services, and solutions without having to provide any personal data. However, for certain services, information, and events we may require or request certain personal data. By giving us that information, you enable us to provide you with the applicable services, information, or events, and you also agree that we can use the information you provide for the other purposes described in this Policy or described specifically for the requested service, information, or event. When we collect this information, we will seek to provide you with a link to this Policy and the opportunity to configure your communication preferences within our Preference Center.
We will request, where required by applicable laws, that you grant your explicit consent for our online, electronic direct marketing activities, and for the use of our cookies. Where required, we will request that you grant your explicit consent for us to collect and use your personal data as explained in this Policy.
Such consent will be requested within the web form or hardcopy form used to collect your personal data and/or provided to you to confirm your registrations or preferences (for example, for offline activities, such as trade fairs, seminars, and other events).
In certain cases, we may also ask you to confirm your consent through a link in a follow-up email (a process called “double opt-in”).
When you choose or adjust your preferences in the Preference Center, you will be considered to have opted-in and to have given your explicit consent for the selected communication channels and choices and for the further collection and use of your personal data in accordance with this Policy. You may visit the Communication Preference Center at any time to withdraw your consent or to otherwise change your preferences: Communications Preference Center.
Information Security and Cross-Border Transfers
We have adopted reasonable, risk-based technical and organizational measures (or “TOMS”), which seek to protect your personal data against unauthorized access, alteration, disclosure, or destruction. You can view our TOMS at: https://www.rockwellautomation.com/en-us/company/about-us/legal-notices/technical-and-organizational-measures.html.
Unfortunately, we cannot guarantee the security of any transmission of personal data over the Internet, via email or other electronic communication. We also cannot guarantee the security of different methods of electronic storage. Electronic communications such as via email are not secure unless they have been appropriately encrypted. While we strive to protect such information, we cannot ensure or warrant the security of any information transmitted or exchanged between us. You therefore accept the inherent security implications of dealing online and through email. You acknowledge and agree that your personal data may be accessible to law enforcement and governmental agencies in such jurisdictions under lawful access or court order.
Given the nature of our business, the information you provide to us may be stored in and transferred to countries that offer varied levels of data protection. Often, the personal data we use under this Policy is on cloud applications and servers, which may be located around the globe. We may use and store personal data that we hold about you in any country in which we maintain offices.
Transfers of personal data from the European Economic Area (EEA) to our facilities in the USA are covered by intercompany data transfer agreements meeting applicable EU privacy law. In addition, when your personal data is shared by us with or transferred by or to third parties outside of the EEA, where required, with these third parties we generally enter into data processing agreements and/or Standard Contractual Clauses meeting applicable EU privacy laws.
Retention
We retain your personal data in our active systems as long as you have accessed or used our Sites and services or have interacted with us online or offline over the past twelve months, and as long as we may need the information for the purposes described in this Policy. Beyond this period, we archive your personal data in a secure environment or delete it.
If you don’t log on to one of our Sites for at least twelve or more months, you hereby agree that we may permanently delete your accounts and all the data associated with it.
We may retain and use your information for longer periods as necessary to comply with our legal obligations, to resolve disputes, and/or to execute and enforce our agreements.
Links to Other Websites
Our Sites may contain links to other websites. We are not responsible for the content, terms of service, security, and/or privacy practices of these other websites. Your access and use of such links or websites remains solely at your own risk. You should be aware of this when you leave our Sites and we encourage you to read the privacy statements on other websites you visit.
Your Rights as a Data Subject
Under some privacy laws, you may have certain rights in relation to the personal data we hold about you. These rights may include rights of:
| Access |
enabling you to receive a copy of the personal data we hold about you where we are the data controller and to check that we are lawfully processing it. |
| Rectification |
enabling you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us. |
| Erasure, Deletion or to be Forgotten |
enabling you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully, or where we are required to delete or remove your personal data to comply with local law. |
| Restriction |
enabling you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it. |
| Portability |
enabling you to request that we provide you or a third party you have chosen with a copy of your personal data in a structured, commonly used, machine-readable format (noting, however, that this right applies only to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you). |
Some of our Sites (for example, those Sites where you can register an account) allow you to see the personal data we hold about you, to amend and correct this information, and to deactivate your registration yourself.
You can also exercise your rights, as applicable, by emailing our Privacy Office at privacy@ra.rockwell.com. We do our best to respond to legitimate requests within thirty (30) days and will contact you if we need additional information to process your request.
In the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we expect that any and all information that we have will be among the assets transferred to the relevant third party, including the Personal Data provided to us by visitors and users of the Channels.
Additional Location-Specific Disclosures
Disclosures for California Residents
The California Consumer Privacy Act requires businesses to disclose whether they sell personal data. As a business covered by the CCPA, we do not sell personal data. We may share personal data with third parties or allow them to collect personal data from our Sites or Products and Services if those third parties are authorized service providers or business partners who have agreed to our contractual limitations as to their retention, use, and disclosure of such personal data.
California law requires that we detail the categories of personal data that we share or disclose for certain “business purposes,” such as disclosures to service providers that assist us with securing our services or marketing our products. We disclose the following categories of personal data for our business purposes:
- Identifiers;
- Commercial information;
- Internet activity information;
- Financial information;
- Professional and employment-related information;
- Education information; and
- Inferences drawn from any of the above information categories.
California law grants state residents certain rights, including the rights to access specific types of personal data, to learn how we process personal data, to request deletion of personal data, and not to be denied goods or services for exercising these rights.
If you are a California resident under the age of 18 and have registered for an account with us, you may ask us to remove content or information that you have posted to our Sites. Please note that your request does not ensure complete or comprehensive removal of the content or information, because, for example, some of your content may have been reposted by another user.
For information on how to exercise your rights, please refer to section “Your Rights as a Data Subject” above. If you are an authorized agent wishing to exercise rights on behalf of a California resident, please contact us using the information in the “Contact Us” section above and provide us with a copy of the consumer’s written authorization designating you as their agent.
We may need to verify your identity and place of residence before completing your rights request.
Disclosures for Canadian Residents
Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at privacy@ra.rockwell.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
Contact Us
If you have questions regarding this Policy or our handling of your personal data, please contact our Privacy Office, which you can reach at privacy@ra.rockwell.com or by writing to:
Rockwell Automation Privacy Office
1201 South Second Street, E-7F19
Milwaukee, WI 53204 USA
Changes to this Policy
As technology, business purposes, and the laws governing the handling of personal data continue to evolve, we will update or change this Policy from time to time. When we do, we will revise the last updated notice at the bottom of the Policy. If we determine the changes are material, we may also provide a more prominent notice on this page or elsewhere our corporate website. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it, and under what circumstances we will share it with other parties.
| REVISION HISTORY |
| Rev. |
Date of revision |
Summarize revisions made |
| 1.0 |
12/31/2023 |
Updated language throughout to update and harmonize with acquisitions’ external privacy & cookie policies. |