Tire Technology Expo 2025

Peter has 25 + years of experience in the Automotive supply chain and production machinery gained in Germany, Japan and France. After working at Top 10 automotive Tier1 suppliers he concentrated his activities in the Product Life Cycle Management and Industry 4.0 area.  He helps customers to identify and adopt new business needs such as sustainable development goals (SDG) during their digital transformation. He understands the need of interoperability and the right fit of Process, Methods and Tools as key for successful collaboration in a connected enterprise environment.

The digital thread is the foundation of a connected enterprise that unites and integrates information technology (IT) and operational technology (OT) over the entire tire lifecycle (including the future digital tire passport). Peter Mair, principal consultant, will show, based on an integrated open IT/OT Enterprise Architecture example, how tire makers can effectively manage sustainability, compliance, product design and manufacturing complexity in a continuously evolving market environment. With the right orchestration of enterprise and expert SW, technology bricks such as digital twin, AR/VR and AI, organizations can better drive their business goals.

Kathryn spearheads the Tire & Rubber industry vertical at Rockwell Automation. Her extensive background, spanning Manufacturing Operations, Digital Transformation, Capital Procurement, and Supply Chain, incorporates over 10 years of focused experience within the tire manufacturing sector. Over the course of her career, Kathryn has evolved into an industry leader, demonstrating a keen understanding of the unique challenges of tire manufacturing. Her journey has been marked by a commitment to innovation and technological advancement, playing a key role in steering tire manufacturers and machine builders through their digital transformation journeys.​

Effective asset management is crucial for driving manufacturing operational excellence, mitigating risks, and advancing sustainability initiatives. Join Kathryn Houk, Rockwell Automation’s Tire Industry Leader, to explore how a strategic, data-driven approach to asset management can unlock significant benefits for tire manufacturers in the Industry 4.0 era. Through real-world case studies and tire industry best practices, this session will equip attendees with the insights and strategies needed to transform their asset management approach and unlock the full potential of their manufacturing operations.