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Don Shoemaker
Vice President
North America Market Access & Territory
Rockwell Automation

Don has over 25 years of experience in automation and manufacturing. He has worked in different leadership roles in sales, marketing, channel, and business unit functions. Prior to joining Rockwell Automation in 2008, Don held various positions at Moore Products, Siemens, and Phoenix Contact. He joined Rockwell Automation in 2008 in Los Angeles, where he served as Territory Manager for Southern California. In 2015, he relocated to Detroit, Michigan, where he held the position of Region Channel Manager for the Eastern United States. In 2018, he relocated to Singapore to become the Director of Integrated Architecture (now Software & Control) for Asia Pacific, responsible for the smart devices, network infrastructure, security, edge compute and scalable analytic tools that power The Connected Enterprise. He then became the Vice President of Market Access for Asia Pacific in 2020, before returning to the United States in 2022 to begin his present role leading the combined market access and territory organizations for North America. He presently resides in Cleveland and works out of Rockwell Automation’s campus in Mayfield Heights, Ohio.

Don holds a Bachelor of Science in Electrical Engineering from Villanova University in Philadelphia, Pennsylvania.

Arvind Rao
Vice President, Industry Solutions
Rockwell Automation

Arvind is currently Vice President, Industry Solutions, Data and Analytics, and is responsible for the strategy, roadmap and business performance of the portfolio. Prior to this role he was the Global Business Director, Information Solutions (IS), responsible for leading overall strategy and Product Management for our IS portfolio (resulting in strong double digit YoY growth) and leading the Rockwell-PTC Alliance. Arvind has also held positions in Global Business Development supporting strategy development and software alliances and in Global Sales & Marketing as the lead for the CPG and Life Sciences Industry segment for North America, developing strategy and execution plans to drive revenue growth.

Arvind has extensive experience in business management, strategy, operations and engineering roles across a variety of industries. Before joining Rockwell Automation, he worked at Ecolab in St. Paul, MN in Business Management/Marketing functions. He led the Packaged Food business for Ecolab’s Food & Beverage division with P&L responsibility. In that role he led all Strategy, Marketing and Business planning activities with a key focus on Strategic Account growth initiatives and new product pipeline development.

Arvind has also held operations and engineering managementroles at Saint-Gobain, Kellogg Company and Conestoga Wood Specialties Corporation.

Education: Arvind holds a Master’s degree in Industrial Engineering from Pennsylvania State University, an MBA from the Stephen M. Ross School of Business from the University of Michigan, Ann Arbor and a Bachelor's degree in Manufacturing Engineering from Bangalore University, Bangalore, India.

Nicole Denil
Vice President
Global Market Access
Rockwell Automation

Nicole has been VP, Global Market Access since October 2023. In this role,Nicole is responsible for deepening the current partner relationships, building new partnerships, and creating a sustainable growth strategy to provide even more value for our customers in the future. Nicole returns to Rockwell from prior 10-year stretch from 1993 to 2003.

Most recently, Nicole was vice president, Alliances at Johnson Controls, and prior she spent spent 18 years with Microsoft where she most recently led the global IoT team, and previously had launched the first Azure sales and partner teams. With a combined 30 years of experience at Microsoft, Rockwell Automation, JCI, and cloud startups, she has key leadership roles across sales, partner development, marketing, and product management. She led global teams as well as teams in Asia and Latin America, Nicole has been recognized as a thought leader on cloud computing and IoT. Nicole has built high performing teams while ensuring diversity, equity and inclusion as a fundamental element to doing business.

Education: Nicole has an executive MBA from Florida International University and a bachelor’s degree in international business from St. Norbert College.

Key Current Activities: Nicole is focused on evolving new capabilities across Rockwell Automation’s partners and integrating the partner ecosystem to focus on outcome-based, repeatable industry solutions. Her organization, Global Market Access reports up through Scott Genereux.

Scott Genereux
Senior Vice President
Chief Revenue Officer
Rockwell Automation

Scott Genereux is senior vice president and Chief Revenue Officer at Rockwell Automation. In this position, Scott leads our global go-to-market strategies, including our Sales & Marketing, Enterprise Accounts and Software teams globally. The role of Chief Revenue Officer is designed to help accelerate profitable top-line growth through software, inorganic growth and new revenue streams.

Scott’s leadership and deep domain expertise is instrumental in our ability to bring the Connected Enterprise to life, with a focus on and being the best in the world at adding value for customers right at that convergence of information technology and operational technology, or plant floor knowledge.

Scott spent most of his career leading global sales and marketing teams at major enterprise software companies, including Oracle and, most recently, Veritas, a $2 billion leader in information management. With his tremendous experience leading enterprise software and hardware global sales and marketing teams, Scott helps us build executive relationships with customers as we play a larger role in their enterprise-wide digital transformations.

Scott holds a bachelor’s degree in management information systems from California State University, Northridge, and graduated from the Harvard Business School’s Advanced Management Program.

Matheus Bulho
Vice President & General Manager
Production Automation
Rockwell Automation

Matheus Bulho is senior vice president, Software & Control. Matheus leads strategy, people and talent development, and the worldwide growth of the operating segment which includes control and visualization software and hardware, information software, and network and security infrastructure.

Matheus’ background includes a broad set of experiences. He served in various business management, technical and sales functions across multiple businesses and regions. He brings a proven track record of developing strong leaders, driving operational excellence, and delivering differentiated offerings and profitable growth for the company. He is an expert on our technology and knows our culture and our customers.

Matheus holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in electrical engineering from UNESP Brazil.

Gina Claxton
Regional President
Americas
Rockwell Automation

As a dynamic leader and mentor, Gina has built a purpose-driven career focused on business transformation and talent development. Her breadth of experience spans strategy, sales, operations, finance, talent and skills, marketing, customer success, and channel development. Her success is attributed to her passion for high-performance – constantly striving through continuous learning, creativity, and a winning mindset. She currently serves as President of the Americas for Rockwell Automation, where she is leading the transformation of a sales organization to a solutions-focused high-performance team.

Gina enjoyed a successful career at IBM, starting as an individual contributor where she was continuously recognized for sales performance – both in the technology and consulting business units. She was later invited into an accelerated senior leadership track which afforded her executive roles across a variety of go-to-market segments,
industries, and offerings. Most recently, she served as the General Manager for the Consumer & Travel industries – a $4 billion business that Gina and her team modernized and returned to sustainable growth. Gina was also a member of the IBM CEO’s transformation team, and she led various change initiatives for the company on behalf of senior leadership.

As a Latina in tech, Gina is passionate about inclusion, mentorship, and representation and serves to foster a culture where individuals believe they belong and can thrive. At IBM, Gina served as the business sponsor to IBM’s Hispanic D&I organization and programs. In her personal life, Gina serves as Board of Trustees President for Canal Alliance, a Bay Area non-profit focused on economic equity through education and career advancement programs for the Latino immigrant community.

Gina grew up in the San Francisco Bay Area and later attended the University of Notre Dame, where she majored in Computer Applications and Spanish Literature. She also completed a Finance & Accounting concentration at The Wharton School. Gina lives in the San Francisco Bay Area with her husband and three children.

Barry Elliott
Vice President
Power Control
Rockwell Automation

Barry Elliott is vice president and general manager, Power Control Business (PCB) at Rockwell Automation. He leads the global operations for this business, developing its strategic direction to implement the company’s growth and performance strategy. Additionally, Barry is building on the strong culture across PCB to attract, retain, and develop our key talent and ensure intelligent motor control remains a competitive differentiator for Rockwell. ​

Barry joined Rockwell Automation in 2012 as regional and country director for Sub- Saharan Africa. He has 30+ years of experience leading sales, business development, and engineering teams in the power control and process industries globally, including 15+ years at Siemens. In 2018, he assumed the role of global industry director, Mining, Metals & Cement, and in 2019, he transitioned to vice president, Enterprise Accounts (now Global Industry) within Global Sales & Marketing.​

Barry has a background in electrical engineering, having studied at Nelson Mandela Metropolitan University and Vaal University of Technology in South Africa. He has also completed various executive leadership and management programs, including the Senior Executive Program Africa through Harvard Business School Executive Education in Boston, Executive Development Programs at the University of Strathclyde in Glasgow, and University of South Africa School of Business Leadership in Johannesburg.​

Jack Uldrich
Global Futurist
Speaker & Author

Jack Uldrich is a well-recognized global futurist, speaker, and the author of 14 books, including award-winning best sellers. He is a frequent speaker on technology, change management and leadership and has addressed hundreds of corporations, associations and not-for-profit organizations on five continents.

He regularly makes appearances on major media outlets and is also an ongoing contributor on emerging technologies and future trends for The Wall Street Journal, Forbes, Wired Magazine and Inc.

Jack is a former naval intelligence officer and Defense Department official. He served as the director of the Minnesota Office of Strategic and Long-Range Planning under Minnesota Governor Jesse Ventura. His book Business as Unusual: A Futurist’s Unorthodox, Unconventional, and Uncomfortable Guide to Doing Business has helped many navigate trends that emerged and converged during the past four years. His most recent book A Smarter Farm: How AI is Revolutionizing the Future of Agriculture was released in November 2023.

Gregory Gernert
Vice President & General Manager, Motion
Rockwell Automation

Effective September 2, 2019, Greg was named Vice President and General Manager of the Motion Control Business. In this role, Greg leads all motion control product marketing, product development, profit & loss management, and customer & sales pursuit opportunities. Prior to that Greg was the director, Control & Visualization Business (CVB) since February 2018. In that role, Greg was responsible for leading the product management organization in developing and executing the strategy for CVB hardware business globally.

Greg joined Rockwell Automation in 2010 and has held roles of increasing responsibility in both Global Sales & Marketing (GSM) and CVB. Before joining Rockwell Automation, Greg held leadership (sales, engineering, operations and general management) and project management roles at Rimrock Corporation and Siemens, respectively.

Education: Greg holds a bachelor’s degree in Electronics Engineering from DeVry Institute of Technology and an MBA from Ohio State University.

Key Current Activities: Leading the company’s robotic initiative, current focus is integrating and scaling the recent acquisition of Clearpath Robotics, expanding Unified Robot Control feature development, strategic partnerships, and investigating inorganic options. Collaborating with GSM to accelerate Independent Cart Technology growth through sales enablement and global market adoption. Focused on accelerating growth in EMEA and AP through new product introductions, market access expansion, and inorganic opportunities.