Alexandra Lim
Control Design Software Marketing Manager
Alexandra Lim is the Product Marketing Manager for PLC design software solutions. With her career spanning developing customer-centric marketing strategies, launching software products, and implementing software solutions at customer sites, she is passionate about translating complex industrial automation concepts into valuable customer solutions. Her technical background spans industrial cybersecurity, network architecture, and Rockwell Automation manufacturing software, giving her unique insight into the challenges and opportunities facing modern manufacturing.