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PLM: Not just for R&D

Increasing the value of PLM systems is critical for the Consumer Packaged Goods (CPG) segment.

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Product Lifecycle Management (PLM) is often limited to R&D functions, but is becoming an untapped resource for many in the CPG industry.

Many consumer product companies have an existing PLM, that they’re using for a “traditional” scope of activities. But PLM systems can do so much more than they’re currently being charged with. Just as your phone or computer likely has dozens if not hundreds of features and capabilities you just don’t utilize, we see PLM systems in that same light.

CPG firms should consider the significant operational/revenue value a PLM system can provide, not by replacing but just by being more strategic and intentional about what already exists – all helped along by engaging the right partner to support you in your PLM journey.

That’s why Kalypso, a Rockwell Automation Business, partnered with Jim Brown of Tech-Clarity and over 150 leading CPG firms to find out what the next generation of PLM means for CPG. Check out the research below.

Download The State of PLM in CPG 2022
CPG Digital Transformation: Increase Your Agility
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CPG Digital Transformation: Increase Your Agility

Embrace your digital future. Adapt to shifting marketing demands with help from Rockwell Automation and build a more scalable, flexible operation.

Why now?

Digital transformation can’t be ignored. Advanced technology is being applied across the industry allowing early adopters to outpace their competition. From small scale integrations to enterprise-wide transformations, PLM often acts as an accelerant for digital shifts. And a strong foundation for artificial intelligence, machine learning and other digital solutions most likely already lies within your PLM system. To successfully apply these technologies, the data within your PLM must be robust – and reach beyond R&D.

Not opening up your PLM to functions across your organization is not doing it justice. The data-driven decision-making that PLM helps provide engineering, operations and quality is transformative – especially when working with condensed deadlines. Offering better transfer to manufacturing, and improved traceability and product compliance is impacting top- and bottom-line value for PLM top performers.

Expanding Access Beyond R&D

PLMs need to be connected to more people, processes, and technologies. Incorporating product development and R&D data throughout the digital value chain is transforming how companies design, manufacture and sell products. With the ever-changing landscape of CPG today, companies need to be strategic acting today in planning for a digital tomorrow. PLM is central to your digital transformation which can no longer be seen as a dream – it is becoming a mandatory reality.


"85% of CPG companies surveyed see PLM as critical/important to digital transformation."


Implementing or expanding PLM does not have to be daunting and does not have to be done alone. Rockwell Automation, Kalypso, and others are ready to support your organization and transform the way you design and deliver products with a business-first approach. The key to increasing the speed of these transformational benefits, however, is finding a partner with the knowledge and experience required to evolve your business – from day one.

Critical Considerations for PLM in CPG

PLM systems have been providing benefits to companies for years but the key to achieving even greater value is the time to market speed a well-implemented solution can provide. With ever changing consumer demands, regulatory requirements and more complex production, exploring/expanding the capabilities of your PLM can make a big difference to the bottom line and improve your speed – from design to delivery.

Key players in CPG realize that PLM should be viewed as a strategic platform to support the entire organization and supply chain. This strategic platform is also integral to accelerating your digital transformation. Whether you are introducing a new PLM or extending the capabilities of your current system, it is important to keep a few things in mind when considering options.

  • Integration with other systems and technologies will help maximize the benefits of your PLM.
  • Cloud computing is a more efficient way to store and access PLM data.
  • Training is critical to ensure your team can fully leverage and apply the advanced capabilities of your PLM.
  • Extend your PLM into other functions – not just R&D – to maximize its full potential.
  • Choose an experienced PLM partner that can help you evolve to meet your strategic goals.

Kalypso is ready to help you deliver more value from your PLM system. Assisting companies as they move beyond traditional PLM use cases and connecting PLMs to the digital age is how they do it. Learn more

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Published September 16, 2022

Topics: Digital Transformation Food & Beverage Food Packaging

Colin Speakman
Colin Speakman
Lead Principal, Digital, Rockwell Automation
Colin leverages his 15+ years of industry experience to deliver actionable advice for CPG leaders. His hands-on approach to understanding how things "really work" enables him to help organizations develop and improve digital innovation capabilities through technology, organizational design, and business processes.
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