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RapidLaunch Automotive Solution

Globally accepted and scalable automotive controls standard with a  ​pre-engineered and systematic approach to developing and deploying new production lines.​
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The Automotive Industry is Evolving are You Keeping Pace?

For companies to remain competitive, there is an increased need to adopt innovations that lead the way for new and refresh vehicles to get to market faster. A simplified, scalable and proven controls framework is needed to ensure successful launches.

Speeding Up Product Launches
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Speeding Up Product Launches

Discover how an automotive manufacturer accelerated their product launch strategy to reduce time to market, cut costs, and boost competitiveness in the EV sector.

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Rapid EV Production

RapidLaunch accelerates EV production, reducing design-to-delivery time by 80%, ensuring consistency, and boosting competitiveness globally.


Smart Manufacturing Challenges

Launch Complexities: Vehicles are launching with shorter timelines, higher number of vendors and with frequent changes midstream​

Lack of Manufacturing Standards: Suppliers are forced to adopt different control standards for each vehicle manufacturer lowering their ability to leverage lessons learned and deliver a consistent solution overall.

Constant Vehicle Refresh: Vehicles are going through frequent redesigns​

Innovation Adoption: With continual fragmented​​ advancements in automotive manufacturing there is a skills gap in overall process knowledge.​​

$20B cost of unscheduled downtime

(Source: ARC Advisory Group)

80% Of “Big 3” North America auto assembly plants are >20 years old

(Source: Company websites)

RapidLaunch Helps Improve Consistency, Streamline Engineering and Speed Time to Market


RapidLaunch is a globally accepted, scalable, multi-lingual, automotive controls standard. Built to be a data-centric, information capable solution delivering reduced operational, maintenance costs while increasing productivity. 

Rapid Launch offers a standardized approach to vehicle launches.

Templates - a library of applications, modular programming, reusable code
Documentation – standardized manuals, system level guidelines
Virtual commissioning – reduces risk, reduces onsite startup, drives continuous improvements
Visualization – standardized graphics, alarming & diagnostics, language switching
Training & support – self-service training, technical support, tested and validated systems

IMPROVED OUTCOMES

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Reduced Design Effort
Digital Design workflow & Ecosystem collaboration

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Reduced Start-Up Time
Virtual Commissioning & Optimization

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Improved Operator Performance
Consistent User Experience &  Simplified Training

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Manufacturing Optimization
Reduced downtime & Speed up Innovation Adoption

Driving Simpler Automotive Control Specifications
Driving Simpler Automotive Control Specifications
Blog
Blog
Driving Simpler Automotive Control Specifications
With the new Rockwell Automation Automotive Specification Framework, EV manufacturers can improve consistency – and drive a faster time to market.
Read Now
Automotive by the numbers
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Automotive by the numbers

Optimization benefits at a glance.

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Streamline Automotive Vehicle Launches with RapidLaunch
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Streamline Automotive Vehicle Launches with RapidLaunch

Read how you can keep pace in an evolving industry.

Download Now

Help Simplify the Complex with RapidLaunch

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Product lifecycle optimization

Improved manufacturing efficiency through​ simplified BOM, optimized applications and integrated diagnostics. Reaching beyond Industry 5.0​ requires contextualized data to fully realize the value.​

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Reduce project start up costs

Consistent data a common architecture reduces time to integrate lines​ from initial planning to first vehicle launch.​

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Reduce training costs

Intuitive and consistent RA Managed framework for providing contextual​ knowledge drives reduction in training efforts and costs.​

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Speed global manufacturing production

Developing a strong specifications framework can​ speed time to market for new vehicles. Enjoy shorter ramp-up times and scalable standards.​

Checklist

Proven, tested, flexible standards

Layered testing process to guarantee functionality​ with known performance limits reducing risk.​

Ready to talk to a Rockwell Automation consultant?

We offer industry expertise to help design, implement and support your automation investment.

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The Rockwell Automation solution RapidLaunch can help automakers keep pace in an evolving automotive industry.
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