Blake Moret is Chairman and CEO of Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation. Rockwell is headquartered in Milwaukee, Wisconsin and brings the Connected Enterprise to life through more than 27,000 employees around the world. Under Blake’s leadership, Rockwell combines deep industry expertise and technology to help our customers and their people be more resilient, agile, and sustainable.

Blake started his career at Rockwell as an engineering intern in their Missile Systems Division and joined Rockwell’s Allen‑Bradley subsidiary after graduating from the Georgia Institute of Technology. Blake has built his career with the company and has held leadership positions across multiple businesses and functions, including international assignments in Europe and Canada. Blake became CEO on July 1, 2016, and was elected Chairman of the Board effective January 1, 2018. He is passionate about workforce development and considers the creation of the Academy of Advanced Manufacturing for U.S. veterans returning to civilian life to be one of the highlights of his career.

Blake is currently the vice chair of the National Association of Manufacturing. He is also a board member and chairman of the Health and Retirement Committee of the Business Roundtable. He co-chairs the World Economic Forum’s Advanced Manufacturing Community of CEOs. Blake also serves on the board of the Advanced Regenerative Medicine Institute (ARMI). ARMI is a member-based, nonprofit organization whose mission is to advance the bioeconomy of the United States.

Blake is originally from Atlanta, Georgia and resides in Milwaukee, Wisconsin.

Scott Genereux
Senior Vice President & Chief Revenue Officer

Scott Genereux is senior vice president and Chief Revenue Officer at Rockwell Automation. In this position, Scott leads our global go-to-market strategies, including our Sales & Marketing, Enterprise Accounts and Software teams globally. The role of Chief Revenue Officer is designed to help accelerate profitable top-line growth through software, inorganic growth and new revenue streams.

Scott’s leadership and deep domain expertise is instrumental in our ability to bring the Connected Enterprise to life, with a focus on and being the best in the world at adding value for customers right at that convergence of information technology and operational technology, or plant floor knowledge.

Scott spent most of his career leading global sales and marketing teams at major enterprise software companies, including Oracle and, most recently, Veritas, a $2 billion leader in information management. With his tremendous experience leading enterprise software and hardware global sales and marketing teams, Scott helps us build executive relationships with customers as we play a larger role in their enterprise-wide digital transformations.

Scott holds a bachelor’s degree in management information systems from California State University, Northridge, and graduated from the Harvard Business School’s Advanced Management Program.

Rebecca House
Senior Vice President, Chief People & Legal Officer and Corporate Secretary

Rebecca (Becky) House is senior vice president, Chief People and Legal Officer and corporate secretary. Becky is responsible for accelerating the evolution of our culture in addition to leading our talent, legal, ethics and compliance, public affairs, security, and Environmental, Health and Safety teams.

Previously, Becky was Assistant General Counsel and Assistant Secretary at Harley-Davidson, Inc. During her more than six years at Harley-Davidson, she increased her scope of responsibilities in legal and global business management, including leadership of a cross-functional team that provided counsel for global compliance, ethics, product liability, product integrity, and corporate governance. Prior to Harley-Davidson, Becky was a partner at Foley & Lardner, LLP, a prominent law firm headquartered in Milwaukee, where she spent 12 years.

Becky serves on the boards of directors for Marvell Technology, Inc., FMI Funds, Inc., and the Wisconsin Alumni Research Foundation (WARF). She is also a director and former Board President of Sojourner Family Peace Center, the largest provider of domestic violence services in the state of Wisconsin.

Becky graduated from the University of Wisconsin – Madison. She earned her law degree, magna cum laude, from Harvard Law School in Cambridge, Massachusetts.

Bob Buttermore
Senior Vice President & Chief Supply Chain Officer

Robert (Bob) Buttermore is senior vice president and Chief Supply Chain Officer. In this global leadership role, Bob heads the Integrated Supply Chain (ISC) organization and is responsible for leading strategy, execution, and development of Logistics & Customer Care, Manufacturing Engineering, Manufacturing Operations & Supply Chain Planning, Quality & Supply Chain Strategy, and Strategic Sourcing & Global Workplace Services.

Previously, Bob was vice president and general manager of the Power Control Business within Rockwell’s Intelligent Devices operating segment, overseeing global operations and developing and implementing strategic direction for the area. In this role, he led Rockwell’s acquisition of CUBIC in 2022. Bob joined Rockwell in 1997 in the Operations Leadership Development Program as an engineer in Cleveland, Ohio. He has held numerous positions of increasing responsibility in operations management, sales, and sales management, including as regional vice president, Greater China.

In addition to his role at Rockwell, Bob serves on the Board of Directors of the La Causa nonprofit organization in Milwaukee.

Bob holds a bachelor's degree in mechanical engineering from The Ohio State University.

Matt Fordenwalt
Senior Vice President, LIFECYCLE SERVICES

Matt Fordenwalt is senior vice president, Lifecycle Services. In this role, he is responsible for leading the Lifecycle Services operating segment, one of the three operating segments in Rockwell Automation. Lifecycle Services is a way to deliver domain expertise at all touchpoints of a customer's experience and ensures the positive business outcomes that give Rockwell customers a faster return on their automation investment.

Matt joined Rockwell in 2005 and previously served as vice president and general manager of the Systems and Solutions Business, one of the businesses in Lifecycle Services. He joined the company in a leadership role in the Information Technology organization focused on Global Process Transformation. He also held a business manager role, responsible for starting up the Customer Support & Maintenance (CSM) consulting services capabilities in networks, safety, and security. Matt was promoted to senior director, Global Service Delivery in the CSM business, after holding multiple leadership roles of increasing scope and responsibility in Connected Services and CSM with profit and loss accountability.

Prior to joining Rockwell, Matt held roles at W.W. Grainger and Accenture, leading business transformation programs across multiple vertical segments.

Matt earned a bachelor’s degree in learning and organizational change from Northwestern University in Evanston, Illinois, and an MBA from Lake Forest Graduate School of Management in Lake Forest, Illinois.

Veena Lakkundi
Senior Vice President, Corporate Strategy & Development

Veena Lakkundi is Senior Vice President, Corporate Strategy & Development. In this role, she works with the senior leadership team to define Rockwell’s future strategic vision and growth plans. Veena leads the Corporate Strategy and Development teams, and oversees all strategic planning and inorganic development activities across the company, including our business strategy review process, and our mergers and acquisitions and venture investment processes.

Veena has a track record of building world-class global teams and businesses while delivering great outcomes for customers. She joined Rockwell following a 28-year career with 3M, where she most recently was Senior Vice President and Chief Strategy Officer and Interim Leader of Technology, Transformation and Services. During her time with 3M, she also held various roles in strategy, research and development, and sales and marketing.

Veena received bachelor’s degrees in chemistry and chemical engineering from the University of Western Ontario in London, Ontario.

Tessa Myers
Senior Vice President, Intelligent Devices

Tessa Myers is senior vice president, Intelligent Devices. She is responsible for leading strategy, people and talent development, and the worldwide growth of the segment, which includes drives, motion, safety, sensing, industrial components, and configured-to-order products that are the foundation of smart production systems.

Previously, Tessa was vice president and general manager for the Production Operations Management Software business unit within the company’s Software & Control operating segment, overseeing product strategy, product management, and business operations. Since joining Rockwell in 1999, she has built broad global industry expertise with significant leadership roles in sales, channel and partner management, business unit and product development across hardware and software, working in the U.S., Canada and Singapore.

In addition to her role at Rockwell, Tessa serves on the Boards of Directors for Badger Meter, Inc. and the University of Wisconsin - Milwaukee Research Foundation.

She holds a bachelor’s degree in industrial engineering from Purdue University and an MBA from the Ross School of Business at the University of Michigan.

Chris Nardecchia
Senior Vice President, Information Technology & Chief Information Officer

Chris Nardecchia is senior vice president, Information Technology and Chief Information Officer at Rockwell Automation. He is responsible for strategic vision, operational excellence and change leadership for the development and implementation of information technology initiatives and architecture across our company. Chris drives our corporate information technology strategy and internal transformation, creating digital solutions that enhance our Rockwell Automation capabilities internally and externally.

Previously, Chris was vice president and CIO, Global Operations and Supply Chain, at Amgen, Inc. With over 30 years of professional experience, he also held leadership roles at Pfizer and Warner Lambert, which was acquired by Pfizer. At these companies he led IT-enabled business and digital strategy and accelerated growth through technology and data analytics. He drove business innovations that improved profitability, globalization, restructuring and mergers. He has an extensive background with portfolio management, engineering, operations, mergers and acquisitions, IT risk management, analytics and using technology to drive business insights. He was also the Rockwell Automation executive sponsor at Amgen. Earlier in his career, Chris also held process, and production engineering roles in the pharmaceutical, chemical and nuclear industries.

Chris holds a bachelor’s degree in chemical engineering from State University of New York at Buffalo, and an MBA from Michigan State.

Cyril Perducat
Senior Vice President & Chief Technology Officer

Cyril Perducat is senior vice president and Chief Technology Officer. Cyril and his team of technologists are focused on growing Rockwell’s already broad technology offering and expanding what is possible in the industrial automation space. He is responsible for charting the company’s technology roadmap, our reusable intellectual property library, and research related to core technology.

Throughout his career, Cyril has focused on developing innovative solutions to enhance manufacturing technologies. He has an extensive background as a technology strategist, particularly in systems, software, networks, and solutions businesses.

Cyril joined Rockwell following a 25-year career with Schneider Electric, where he most recently served as executive vice president, Internet of Things and Digital Offers. He has a passion for innovating and building teams, and a drive for implementing successful outcomes based in effective change management.

Cyril holds a master’s degree in engineering from Ecole Nationale Supérieure des Arts et Métiers (ENSAM Paritech) and a Master Degree in international project management from ESCP Europe Business School.

Matheus Bulho
Senior Vice President, Software & Control

Matheus Bulho is senior vice president, Software & Control. Matheus leads strategy, people and talent development, and the worldwide growth of the operating segment which includes control and visualization software and hardware, information software, and network and security infrastructure.

Matheus’ background includes a broad set of experiences. He served in various business management, technical and sales functions across multiple businesses and regions. He brings a proven track record of developing strong leaders, driving operational excellence, and delivering differentiated offerings and profitable growth for the company. He is an expert on our technology and knows our culture and our customers.

Matheus holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in electrical engineering from UNESP Brazil.

Christian Rothe
Senior Vice President & Chief Financial Officer

Christian Rothe is senior vice president and Chief Financial Officer (CFO) at Rockwell Automation. In this global leadership role, Christian leads all aspects of financial management for the company. In addition to acting as trusted advisors to business partners, Christian and his team are responsible for accurate financial statements and effective internal controls, efficient transaction processing, compliance with global tax laws, ensuring proper financial liquidity and insurance coverage, financial planning and analysis, and relationships with banks, rating agencies, and our shareowners.

Prior to joining Rockwell, Christian served as president of the Worldwide Industrial and Global Applied Fluid Technologies divisions at Graco Inc. Before leading all aspects of these two global business divisions, he was CFO and treasurer. Earlier in his career, Christian served in finance leadership roles at Gardner Denver, Inc. and in various business development, finance, and accounting roles.

In addition to his role at Rockwell, Christian is active with the Pulmonary Fibrosis Foundation.

Christian holds a bachelor’s degree in accounting from St. Cloud State University in Minnesota and an MBA from the University of Minnesota.

Global Sales Leadership

Jane Barr

Regional President, Americas

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Gustavo Zecharies

Regional President, Europe, Middle East & Africa

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Scott Wooldridge

Regional President, Asia Pacific

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Jane Barr
President, Americas

Jane Barr leads our customer-facing team, overseeing sales and marketing across the Americas, and driving market share in Canada, Latin America, and U.S.

Jane joined Rockwell in 1996 as an account representative and progressed through positions of increasing responsibility in Global Sales & Marketing, including global lead (Automotive Tier 1), regional vice president – Eastern Region for North America Sales, and regional president – Global Industry practice. In addition, she served as director, Plant Services within the Lifecycle Services operating segment.

Before joining Rockwell, Jane worked for General Motors Corporation focused on engineering and manufacturing operations.

Jane has a bachelor’s degree in industrial engineering from the University of Illinois, a certificate in industrial distribution management from Texas A&M University, and a professional certificate in digital transformation from the Massachusetts Institute of Technology.

Gustavo Zecharies
President, Europe, Middle East & Africa

Gustavo Zecharies is president, Europe, Middle East and Africa region at Rockwell Automation.

Gustavo joined Rockwell in Canada in 2005 and has an extensive breadth and depth of experience in industrial automation and software. His career at Rockwell has included leadership roles in Sales Operations, Market Access, Services, and Solutions.

Most recently, Gustavo served as regional vice president, Latin America in Global Sales & Marketing. In this role, Gustavo brought a strong background in business management and sales leadership, attaining notable results in sales, employee engagement, customer loyalty and several strategic initiatives. Previously, he served as director, Market Access for Latin America and as an accomplished sales leader for the region.

Gustavo is an engaged leader and demonstrates a passion for advancing diversity, equity, and inclusion, acting as executive sponsor in several Employee Resource Groups. He has a bachelor’s degree in electronics engineering from the ORT University in Montevideo, Uruguay.

Scott Wooldridge
President, Asia Pacific

Scott Wooldridge is president for Asia Pacific. Scott leads the execution of the company's strategy to bring the Connected Enterprise to life, combining our technology and domain expertise to deliver positive business outcomes for our customers. Scott works with his regional leadership team to implement the Asia Pacific growth initiatives and organizational development plans to meet our long-term objectives.

Scott is an experienced executive with a proven track record and passion for developing strategies that drive execution and foster partnerships and collaboration. He joined Rockwell Automation in 2017 as regional director, South Pacific. Before he assumed the president role, he was vice president, Pacific Rim for Asia Pacific.

Scott started his career with Furnace Engineering before joining Citect in project management. Throughout his career at Citect, Scott held a variety of roles including vice president of Professional Services in Chicago, Illinois and vice president of Sales in Atlanta, Georgia. He then returned to Australia as managing director for Citect. After Citect was acquired by Schneider Electric, Scott served as vice president of the Industry Business. Scott then moved to Energy Action as Chief Executive Officer. Before joining Rockwell Automation he was a board member with the Energy Efficiency Council in Australia.

Scott holds a bachelor's degree in electrical and mechanical engineering from the University of Tasmania in Australia and an MBA from the University of Hull in the United Kingdom.